Traction. Channels. Productivity. Product Improvement.

Introduction

The Growth is about either improving the Channels Productivity or improving the Product features. 

Main Questions 

Phase 1: before Product Market Fit validated - How do I reach my customers?

Phase 2: after Product Market Fit validated - How do I increase channel conversion funnel and improve retention  with product features optimisation? 

Your Task 

Describe your First (best) Customers Check if you have Product Market Fit (… if 40% of customers are returned customers) Check Channels Conversion Funnel and identify main opportunities List Product Features Optimisation Priorities and map them out on Growth Roadmap 

My AHA

First - do things that do not scale! Only once you have found product market fit, you scale performance. 

Next: 6. the Value