Introduction
Businesses start and grow if they have a purpose that is big, missionary. The Manifesto helps first and foremost You - the creator - to keep going, no matter how many roadblocks you encounter.
Main Questions
How is your startup going to make an impact on the world? (outliving vision, more important than my life).
Your Task
Write your start up Mission. Read it many times, fine tune it, check it with others.
My AHA
Businesses die because they achieve their results.
Next: 2. the Team